在企业文化层面,文化营销有助于内部传播;在品牌文化层面,文化营销有助于产品传播;在服务文化层面,文化营销有助于价值传播。经济与文化一体化融合发展已成为现代市场经济的一个重要趋势。文化发展促进经济发展,经济发展推动文化前进,两者形成了共生 At the corporate culture level, cultural marketing helps internal communication; at the brand culture level, cultural marketing contributes to product dissemination; at the service culture level, cultural marketing contributes to value communication. The integration of economic and cultural integration has become an important trend in the modern market economy. Cultural development promotes economic development and economic development promotes cultural advancement. The two have formed a symbiotic relationship