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21世纪是城市化的世纪,随着城市化的提高及其城市经济实力的增强,城市之间的竞争也愈加激烈。这个竞争不仅仅局限于国内城市之间经济实力、政治文化方面,城市也必须参与世界文化品牌形象的竞争。城市品牌形象设计成为参与国际竞争的必要条件之一。
The 21st century is the century of urbanization. With the improvement of urbanization and the enhancement of the economic strength of its cities, the competition among cities becomes more and more intense. This competition is not limited to the economic strength between domestic cities. In terms of political culture, cities must also participate in the competition of world cultural brand images. Urban brand image design has become one of the necessary conditions for participating in international competition.