我国经济体制改革的中心环节是增强企业的活力。本文就小型企业活力的内容及其如何增强,结合宁波广告公司的实践,谈些看法。一、小型企业的生产经营一般属于市场调节的范围,因而应具有按市场供求规律进行生产经营的应变能力所谓应变,不是消极地去满足市场需要。我们过去实行“以产定销”,造成货不对路,产品大量积压。后来提出“以销定产”仍会产生盲目生产经营和重复投资的弊端。马克思主 The central link in China’s economic restructuring is to enhance the vitality of enterprises. This article talks about the content of the small business’s vitality and how it can be strengthened. It will combine the practice of Ningbo advertising company to talk about some opinions. First, the production and operation of small-scale enterprises generally fall within the scope of market regulation. Therefore, the so-called strain of adapting to the market’s supply and demand laws for production and operation should not be negatively met to meet market needs. In the past, we implemented the principle of “setting production for production”, causing goods to be out of the way and a large backlog of products. Later, it was proposed that “distribution by sales” would still cause blind production operations and duplicate investment. Master of Marx