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国内平板产业一向热闹非凡,然而,2007年的热闹显得有些异常。一方面,上游资源受控、专利阴影缠身、反倾销此起彼伏,一场平板产业的“冰风暴”似乎将要降临,外界纷纷侧目。另一方面,平板化大势不可逆转,整合优势带动产业重心下移,奥运商机助力越发明显,一场国内平板企业的变革契机正在形成。同时,液晶等离子之争近日再起波澜,中外阵营角力此消彼长,产业大盘走势错综复杂。当前背景下,国产一线品牌康佳高调宣布推行“imore”战略,一次基于经营体系的系统化改革就此拉开序幕,这在国内平板产业挑战与机遇形势径渭分明的背景下,显得格外引人瞩目。康佳多媒体营销事业部总经理叶涛表示,随着更多IT技术的整合、3C功能的不断融入,电视产品个性化消费特征日益明显。“imore”战略的提出,是对康佳“消费者利益守望人”经营理念的刷新,更是对处于深度变革时期国内众多电视企业寻求突破的思考。深度回归消费者的理性需求,引导消费者的个性化时尚化需求,将成为康佳彩电未来5年全力追求的目标。
The domestic flat-panel industry has always been crowded, however, the bustling in 2007 is a bit unusual. On the one hand, controlled by upstream resources, the shadow of patents, anti-dumping one after another, a flat-panel industry, “Ice Storm” seems to come, the outside world have eyebrows. On the other hand, the irreversible trend of flat-panel integration, integrated advantage to drive down the center of gravity of the industry, the more obvious business opportunities for the Olympic Games, a domestic tablet business opportunity for change is taking shape. At the same time, the LCD plasma controversy waved in recent days, the Chinese and foreign camps wary of the shift, industry trend intricacies. Under the current background, the domestic first-line brand Konka announced the implementation of “imore” strategy, and a systematic reform based on the management system kicked off. This is particularly noticeable in the context of the challenges and opportunities for the domestic flat panel industry . Ye Tao, general manager of Konka Multimedia Marketing Division, said that with the integration of more IT technologies and the continuous integration of 3C functions, the personalized characteristics of TV products have become increasingly obvious. The proposal of “imore” strategy is a refreshing of Konka’s “consumer interest watchman” business philosophy, and moreover, it is a reflection of seeking breakthroughs for many TV companies in the era of profound changes. Depth return to the rational needs of consumers and guide consumers personalized fashion needs, will be the next five years Konka TV full pursuit of the goal.