随着E-时代信息技术和网络技术的提高,电子商务企业的竞争日益激烈,如何培育并保留忠诚顾客就成为企业必须不断追求的目标。传统商务领域中,顾客忠诚是许多企业都很重视的问题,因为忠诚的顾客能为企业创造更多的价值。在以网络技术为基础的E-时代,忠诚的顾客同样是企业巨大的财富。正如Kathleen Sindell(2001)所说:无论你 With the improvement of E-era information technology and network technology, the competition of e-commerce enterprises is getting fiercer and fiercer. How to nurture and retain loyal customers becomes the goal that enterprises must constantly pursue. In the traditional business world, customer loyalty is a problem that many businesses value, because loyal customers create more value for the business. In the E-era based on network technology, loyal customers are also the huge wealth of the enterprise. As Kathleen Sindell (2001) put it: No matter what you are