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中国电视传媒理论研究已经取得了较大的发展 ,从注重艺术到注重传媒的演变、从定性描述到量化指标的变迁、从单一媒体到多媒体研究的微妙进展、从对象研究到比较研究的拓宽、从媒体自身到社会文化研究的视野 ,都可以证明。但理论研究和实践偏差主要表现在传媒理论尽管在学习输入外来观念和实际应用上洋洋大观颇具规模 ,却似乎没有形成中国化的可操作切用的理论 ;传播概念的普适性和艺术传播实践的差距不小 ,电视艺术传播远不如新闻传播研究更为有力和深入 ;传播的公信力和批评精神确立也是值得研究的问题。
The research on the theory of television media in China has made great progress. From focusing on the art to paying attention to the evolution of the media, from the qualitative description to the change of quantitative indicators, the subtle progress from single media to multimedia research, from object research to broadening comparative research, From the media itself to the perspective of social and cultural studies, can prove. However, the deviation of theoretical research and practice is mainly manifested in the fact that media theory does not seem to form a theory of China’s manipulability despite its large scale in learning to import foreign ideas and practical applications. The universality of communication concepts and the practice of art communication The gap is not small, the television art communication is far less powerful and in-depth than the news media research. The establishment of the credibility and the critical spirit of communication is worth studying.