成功的企业都注1}四个方嘛研制‘15“i}l}}消费者心俘的汽车、提供出色的品牌体验、建立有效的经销商网络、降低成本中国汽车企业的管理者们现在正面临着严峻的市场挑战。在中国于2001年12月加入世界贸易组织之后，国内汽车需求在2002年和2003年出现了大幅增长。从2001年底至2003年底，轿车销售量的复合年增长率高达64％。2003年中国的商用车和轿车总销量达到了440万辆，中国已成为仅次于美国和日本的全球第三大汽车市场。 然而，曾经炙手可热的汽车市场在2004年却急 Successful companies are all note 1} four Fang Well developed ’15 ”i}}}} consumer heartcap cars, to provide a superior brand experience, to establish an effective dealer network and reduce costs Chinese car companies managers There is now a tough market challenge, with China’s auto demand showing substantial growth in 2002 and 2003 after China joined the World Trade Organization in December 2001. The compound annual growth in car sales from the end of 2001 to the end of 2003 Up to 64% of the total sales of commercial vehicles and cars in China reached 4.4 million units in 2003, China has become the world’s third largest car market after the United States and Japan. However, the once-hot auto market in 2004 was urgent