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运用新型社交媒体,通过有趣的互动游戏,刺激用户参与,并充分打通自有电商网站,这是雪中飞和低线城市消费者的首次“社交对话”。紧随着集团公司在伦敦迈出的脚步,深受低线城市消费者欢迎的雪中飞也不甘落后,在品牌独立经营后的第一年就迫不及待地展开了一系列营销尝试,签约当红男星冯绍峰、拍摄微电影、联手社交媒体、拓展电商渠道,对于雪中飞而言,这些新型的营销手段都是独立运营后的有益尝试。
Using new social media, stimulating user engagement through fun interactive games, and fully engaging its own eCommerce site, this was the first “social conversation” for consumers in CAC and lower tier cities. Following the footsteps of the group company in London, the snow-flying people welcomed by consumers in the low-tier cities are not far behind. In the first year after the brand was independently operated, a series of marketing attempts were launched. The signing of the popular actor Feng Shao Feng , Filming micro-movies, joining forces with social media, and expanding e-commerce channels. These new marketing tools are beneficial after-sales operations for the sake of flying in the snow.