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近年来,民生新闻获得较好的发展成效,呈现出媒体平民化的发展趋势,尤其是地市级晚报发展过程中民生新闻更是发挥着举足轻重的关键性作用。晚报发展过程中民生新闻的策划就是重中之重,做好策划才能够使得晚报民生新闻发展有方向、有目标、有策略。本文就报纸中新闻策划的重要性入手进行分析,继而探讨地市级晚报做好民生新闻策划的策略与途径,以期为新媒体背景下地市级晚报通过完善与优化民生新闻策划以提升晚报办报质量提供相应的经验借鉴。
In recent years, the people’s livelihood news has achieved good development results, showing the development trend of the media popularization. In particular, the people’s livelihood news in the development of prefectural-level evening news has played a decisive and pivotal role. The development of evening news in the planning of the people’s livelihood is the top priority, good planning can make the development of the evening news people’s livelihood has a direction, a goal, a strategy. This article analyzes the importance of news planning in newspaper, and then discusses the strategies and ways of municipal news evening news planning, in order to improve and optimize the livelihood news planning under the background of new media Quality to provide the appropriate experience to learn.