按照美国快速用户反馈(Efficient Consumer Response)计划的定义,品类管理是指“消费品生产商、零售商以品类为业务单元的管理流程,通过消费者研究,以数据为基础,对一个品类做出以消费者为中心的决策思维。”这个定义的范围包括:了解顾客需要,提高顾客需求,确保适当的货品,在适 According to the definition of Efficient Consumer Response program in the United States, category management refers to the process of management of consumer products manufacturers and retailers using category as business unit. Through consumer research, data-based, Consumer-centric decision-making. "The scope of this definition includes: understanding customer needs, improving customer needs, ensuring proper product,