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“《武陵都市报》助我上大学”活动,是重庆日报报业集团旗下武陵都市报社从2007年开展的一项大型社会公益活动,到2013年已连续开展7届,共募集社会资金近600万元,资助1270余名贫困学子顺利入学。作为覆盖武陵山区的《武陵都市报》,能够连续7年把此项活动开展下去,并形成长效机制,靠的是什么?推陈出新媒体搭台这一活动的缘起,是以前每年都会接到学生家长、学生本人、学生老师和相关单位等打来的求助电话,期盼助贫困学生圆大学梦。报社总是接到一个求助就跟进采访报道一个,呼吁社会各界伸出援手,奉献爱心,如
“Wuling Metropolitan Daily help me to go to university” activity is a large-scale social welfare activity carried out by Wulian Metropolitan Newspaper Co., Ltd. of Chongqing Daily Newspaper Group in 2007 and has been carried out continuously for seven times in 2013. Total raised social funds Nearly 6000000 yuan, funded more than 1270 poor students successfully enrollment. As the Wuling Metropolis Daily that covers Wuling Mountain, it has been able to carry out this activity for seven years in succession and form a long-term mechanism. What is the cause of this campaign? Parents, students themselves, students and teachers and other units called for help, looking forward to help poor students dream of college. The newspaper company always receives one help to follow up one interview report, appeals for the community to extend the helping hand, to give up the love