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随着市场经济体制的建立 与不断完善，对市场流 通领域的主体——商业企业的经营或管理都提出了新的要求，新的模式，新的思路，作为自主经营，自负盈亏的商业企业，要生存和发展，就必须依据市场规律，建立与这相匹配的企业创新机制，实施科学化、规范化管理
With the establishment and continuous improvement of the market economy system, new demands, new models and new ideas have been put forward on the operation and management of the main body of the market circulation, namely, commercial enterprises. As a commercial enterprise that operates independently and is responsible for its own profits and losses, To survive and develop, we must establish an enterprise innovation mechanism that matches with market rules and implement scientific and standardized management