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分别建立制造商和销售商主导的供应链的利润分配模型,阐明为什么制造商和销售商都努力使自己成为供应链的主导企业,说明销售商主导型供应链竞争存在优势的原因.制造商主导的供应链中,制造商通过决定产品的批发价格最优化自身的利润分配;在销售商主导的供应链中,销售商通过决定批量折扣率达到对产品批发价格的控制,为销售商带来更大的利润.制造商和销售商在各自主导供应链的利润分配均大于供应链总体利润最大时的利润平均分配.给出一个具体的算例验证模型的结论.
The profit distribution model of the supply chain, which is dominated by manufacturers and sellers, is established respectively, and the reasons why manufacturers and sellers try to make themselves the dominant enterprises in the supply chain and explain the advantages of vendor-led supply chain competition are discussed. In the supply chain, the manufacturer optimizes its profit distribution by determining the wholesale price of the product. In the vendor-led supply chain, the seller controls the wholesale price of the product by deciding the volume discount rate to bring greater sales to the seller The profit distribution of manufacturers and distributors in their respective supply chains is greater than the average distribution of profits when the total profit of the supply chain is maximized.The conclusion of a concrete example verification model is given.