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随着自然生态环境恶化与公共卫生事件频发,健康信息传播备受关注,电视栏目作为主要信息传播途径,担当着重要角色。当前各类电视健康类栏目虽蜂拥庞杂,却普遍存在节目形态单调、类型单一、受众面狭窄等问题,商业化运作模式下电视健康类栏目培养健康文化遭遇阻碍。本文借用生态系统模式,从生产传播机制、媒介社会环境等方面寻求电视“健康文化”的生态建构。
With the deterioration of natural environment and frequent public health incidents, the spread of health information has drawn much attention. The television program plays an important role as the main channel of information dissemination. At present, various types of television health sections are flocked to a large area, but monotonous programs, simple types and narrow audiences are common problems. In the commercial mode, television health sections are suffering from difficulties in developing healthy culture. This article borrows the ecosystem mode to seek the ecological construction of television “healthy culture ” from the aspects of production communication mechanism, media social environment and so on.