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在新闻媒体竞争日益加剧的今天,报纸新闻报道要在激烈的竞争中脱颖而出,就离不开各种行之有效的创意。因为有了创意,才能最大限度地彰显报纸新闻的特色和个性,才能使之在新闻信息的海洋中呼之即出,而不至于被淹没。新闻报道中的创意,是有赖于报道者对受众的深入了解和对报道对象的深入剖析后,所创造出来的一种超越常规的好的报道主意。传统的思维方式表现的是“因为……所以”的因果关系;而创意的思维方式表现的却是“应该……但是”的转折关系。传统思维面对半杯水即理解为“杯子已
In the increasingly competitive news media today, newspaper news coverage in the fierce competition, you can not do without a variety of effective ideas. Because of the creativity, can we highlight the features and individuality of newspaper news to the utmost extent so that it can be called out in the sea of news and information without being inundated. The creative ideas in news reports depend on the reporter’s in-depth knowledge of the audience and in-depth analysis of the target audience, creating a better-than-routine reporting idea. The traditional way of thinking is the causal relationship of ”because of ... so“; and the way of thinking of creative means is the turning point of ”but ... but ...“. Half the glass of water in the face of traditional thinking is understood as ”the cup has been