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随着中国电影市场的不断发展和不断成熟.被媒体和观众关注的电影必然越来越多.电影媒介与广告媒介相互作用而释放的市场能量将会越来越大。电影投资不但通过票房分成和版权出售得到回报.而且通过创意策划和媒介销售以及衍生物的授权开发得到延伸.从而形成一个可持续发展的产业市场。在知识经济时代.电影艺术与创意产业的结合.更加成为推动21世纪电影发展的强
With the constant development and maturing of the Chinese movie market, there are bound to be more and more movies that are being watched by the media and audiences, and the market energy released by the interaction between the movie media and the advertising media will become increasingly larger. Film investment is not only rewarded through box office splits and copyrights sales, but also extended through creative planning and media sales as well as the development of derivatives authorizations to create a sustainable industrial market. In the era of knowledge-based economy, the combination of film art and creative industry has become the stronger impetus for the development of the 21st century movie