在策略上应有长期和实效的规划,选择的项目上也尽可能与企业的经营理念或者产品的消费群体相联系,这样,才会有事半功倍之成效,有了一套成熟的公益经营机制,企业的公益营销也就到了一个“无为”的境界。 In the strategy should have long-term and effective planning, the project is also selected as much as possible with the business philosophy of consumer products or groups linked to this, will have a multiplier effect, with a mature public service mechanism, Public welfare enterprise marketing also reached a “inaction ” realm.