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化肥与农业生产息息相关受国家的调控因素影响比较多受政策面的影响比较大。化肥市场的开放时间比其他化工行业要晚,同时开放程度也比其他化工行业要低。总体而言,化肥行业的整体市场营销水平比其他化工行业要低。农资市场开放十几年来,化肥经销商历经了销售渠道扁平化浪潮和新生销售渠道力量的多重考验,或主动或被动地进行了业务发展战略的适应性调整。其中股份制合作、连锁经营、区域买断、驻点直销、终端促销等化肥销售渠道受到业内人士的高度重视和认同。
Fertilizers and agricultural production are closely related to the impact of the country’s regulatory factors are more affected by the policy side. The opening hours of the fertilizer market are later than those of other chemical industries, and the degree of opening is also lower than that of other chemical industries. Overall, the overall marketing level of the fertilizer industry is lower than that of other chemical industries. Over the past decade or more since the opening of the agricultural materials market, fertilizer distributors have undergone multiple tests of the flat sales wave of sales channels and the power of new sales channels, and have either actively or passively adapted their business development strategies. Among them, the fertilizer sales channels such as joint-stock cooperation, chain operation, regional buyout, station direct sales, and terminal sales are highly valued and recognized by the industry.