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微电影企业作为一种迅速发展的新时代产物,在新媒体的影响下发展势头日益上升。许多广告均采用微电影的形式出现在大众的视线里。微电影在公益,商业等方面都做出了自己的贡献。运用这种精彩、简短的视频片段来阐释一个故事并且达到某种效果,已经成为商家追捧的营销手段。消费者在不知不觉中就接受了商品,并且可以做到主动为其宣传和传播。
As a product of a rapidly developing new era, the development of the micro-film business is growing under the influence of new media. Many advertisements are in the form of micro-movies in the public’s eyes. Microfilms in the public, commercial and other aspects have made their own contribution. Using this wonderful, short video clip to illustrate a story and achieve some effect has become a sought-after marketing tool. Consumers unknowingly accepted the goods, and can be proactive for its publicity and dissemination.