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基于广东、湖南、江西等三省份欠发达地区农民返乡绿色创业调查数据,实证分析了创业环境感知对农民返乡绿色创业行为的影响,结果表明:创业环境感知对农民返乡绿色创业有着重要影响;认为绿色创业效能对创业环境感知对农民返乡绿色创业意向的影响中发挥着重要的中介作用;发现绿色创业风险是影响农民返乡绿色创业行为的最重要因素,并发现创业机会识别能力影响最小。为生态型政府或相关管理部门制定激励农民返乡绿色创业行为的相关政策提供了理论支持。
Based on the survey data of green entrepreneurship return of peasants returning to less developed areas in three provinces such as Guangdong, Hunan and Jiangxi, this paper empirically analyzes the impact of entrepreneurial environment perception on the green pioneering behavior of peasants returning home. The results show that the perception of entrepreneurial environment is of great importance to peasants returning to their green businesses It is found that green venture risk plays an important mediating role in the impact of entrepreneurial environment perception on green venture intention of peasants returning home. It is found that green venture risk is the most important factor that affects peasants’ return to green venture and found that entrepreneurial opportunity recognition ability Minimal impact. Provided theoretical support for the relevant government or related administrative departments to formulate policies to encourage peasants to return home to green businesses.