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网页不同于传统媒体的一方面在于信息的动态更新和即时交互性,即时的交互性是Web成为热点的主要原因,也是网页设计时必须考虑的问题,纸媒按照线性方式提供信息,而在Web的环境下,人们不再事一个传统媒体方式的被动接受者,而是一个主动参与者的身份加入到信息的加工处理之中,这种持续的交互,使网页设计不再像印刷品设计那样,发表之后就意味着设计的结束。网页设计人员必须根据网站各个阶段的经营目标,配合网站不同时期的经营策略,以及用户的反馈信息,经常地对网页进行调整和修改。例如,为了保持浏览者对网站的新鲜感,很多大型网站总是定期或者不定期的进行改版,这就需要设计者在保持网站视觉形象的一贯性的基础上,不断创作出新的网页设计作品。
Different from the traditional media, web pages are based on the dynamic update and instant interaction of information. The real-time interaction is the main reason that the web becomes the hotspot and also must be considered when designing web pages. Paper media provides information in a linear way, In the environment, people no longer act as passive recipients of traditional media. Instead, the identity of an active participant joins the processing of information. This constant interaction prevents webpage designs from being published as printed designs After that means the end of the design. Webpage design staff must be based on the various stages of the site’s business objectives, with the website of different periods of business strategy, as well as user feedback, often on the page to adjust and modify. For example, in order to maintain the viewer’s freshness to the website, many large websites are constantly updated regularly or irregularly, which requires designers to continuously create new web design works based on the consistency of website visual images .