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当前,在信息传播竞争加剧和杂志个性的影响下,国内杂志广告的创作已不仅限于利用图形、文案和印刷工艺,还拓展到装订方式、纸张处理、阅读动作等相关手段的组合运用上,杂志广告开始摆脱千篇一律的固有模式,渐予人匠心独运之感。《数字商业时代》由机械工业经济管理研究院创办于2000年10月,以掌握中国科技力量影响中国科技精英为宗旨,主要面对身上活跃有“科技乐观”特殊基因的读者。该杂志的广告主,多为具有显赫身价的IT没备生产商、服务商、手机生产商,如华为、IBM、联想、诺基亚、摩托罗拉、明基等。
At present, under the influence of intensified competition in information dissemination and magazine personalities, the creation of domestic magazine advertisements has not only been limited to the use of graphics, copywriting and printing processes, but also to the combination of the means of binding, paper handling, reading and other related means. Advertising began to get rid of the stereotyped stereotypes, gradually giving the impression of originality. The “Digital Business Times” was founded by the Institute of Mechanical Industry Economics and Management in October 2000 to grasp the scientific and technological forces influencing China’s scientific and technological elite for the purpose of grasping the elite of science and technology in China. The magazine’s advertisers, mostly with outstanding worth of IT equipment manufacturers, service providers, handset makers such as Huawei, IBM, Lenovo, Nokia, Motorola, BenQ and so on.