旅行社的营销对于其发展来说是非常重要的,正确科学的营销策略能够让旅行社在市场竞争中获得优势,并且规范整个行业的发展。但目前我国很多地区的旅行社在发展中还存在着多个方面的问题,特别是营销问题非常突出。因此,如何解决这些营销问题,并且保障旅行社健康有序发展,已经成为了当下的特点。本文则结合目前我国旅行社的发展现状,从多个层面阐述了旅行社发展中存在的问题,并提出了行之有效的解决策略。 The marketing of travel agency is very important to its development. The correct and scientific marketing strategy can make travel agencies gain advantages in market competition and regulate the development of the whole industry. However, there are still many problems in the development of travel agencies in many areas of our country, especially the marketing problems are very prominent. Therefore, how to solve these marketing problems and ensure the healthy and orderly development of travel agencies has become the current characteristics. This article, combined with the current development of travel agencies in our country, elaborates the existing problems in the development of travel agencies from multiple perspectives and puts forward effective solutions.