在新千年第一个十年即将结束之际,全球化迈入了更为复杂的新阶段,一个“多极世界”正在崛起。这呈现出各种各样的挑战,但同时也为产品及服务供应商提供了新的品牌机遇。为了占领新市场,利用国外的产品与原材料新资源,无论是企业还是国家,都已经为此进行了数十年、甚至数百年的探索。因此,“走向全球”并不是21世纪特有的概念。但是,21世纪的独特之处在 As the first decade of the new millennium is coming to an end, globalization has entered a more complex new phase in which a “multi-polar world” is emerging. This presents a variety of challenges, but it also provides product and service providers with new brand opportunities. In order to occupy new markets, the use of new foreign products and raw materials resources, whether business or country, have been for decades or even hundreds of years of exploration. Therefore, “going global” is not a concept unique to the 21st century. However, the 21st century is unique