文化认同代表着国家的软实力,文化身份能够为国家和民族的发展提供重要的精神支持。国内媒体的英语报道应该不断增强文化自觉性,主动构建新的文化身份,解决当前的文化认同危机,一方面要注重传播中国传统文化,另一方面要对西方文化有选择地借鉴和吸收。 Cultural identity represents the country’s soft power and cultural identity can provide important spiritual support for the development of the country and its people. Domestic media English reports should continue to enhance cultural awareness, take the initiative to build a new cultural identity, to solve the current crisis of cultural identity, on the one hand should focus on the dissemination of traditional Chinese culture, on the other hand, Western culture should be selectively borrowed and absorbed.