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无论在何种社会,不同的变革过程总是关乎经济、文化与日常生活持续发展。站在2017年的起点回头看过去的一年,互联网构建的及时连接关系以一种快速发酵式的方式在对社会生活的各个方面产生了极大的影响。不管对于企业组织,还是个人而言,我们都不得不重新审视今天面对的虚拟与现实之间的界限。新媒体环境在使品牌活动变得更富动态、创造性与可变性的同时,也为公司与个人的品牌新体验创造了无限的空间。
No matter what kind of society, the process of change is always related to the sustainable development of economy, culture and daily life. Standing at the starting point of 2017 Looking back the past year, the timely connection built by the Internet has had a tremendous impact on all aspects of social life in a fast-paced way. Whether for business organizations or individuals, we all have to re-examine the line between the virtual and the reality we face today. The new media environment, while making brand activities more dynamic, creative and changeable, also creates unlimited space for new experiences for brands and individuals.