目前，在新的营销观念下，代理制已在各行各业得到迅猛发展，不仅为国外产品开拓了中国市场，而且为国内产品在国内和国外两个市场开拓上起到了积极的不可替代的作用。在工程机械行业内，代理制虽然初现端倪，但仍不尽如人意。其原因如何，值得我们深思。与此同时，在工程机械 At present, under the new marketing concept, the agency system has enjoyed rapid development in all walks of life. It has not only opened up the Chinese market for foreign products, but also played an active and irreplaceable role in opening up domestic and overseas markets for domestic products . In the construction machinery industry, although the agency system is beginning to emerge, but still unsatisfactory. The reason why, it is worth pondering. At the same time, in construction machinery