文化众筹是未来的一个大趋势,尤其在传播领域。众筹现在来说是非常普遍的。以往我们都是B2C、C2C,众筹则是典型的C2B的方式,它从消费者的需求出发,从生产到购买到传播用一个持续的声音跟曝光去推动这件事情。现在中国最火的众筹还是集中在中国传统的智能硬件这种事实物为基础的产品上,但随着文化产业的发展,虚拟性 Cultural crowdfunding is a big trend for the future, especially in the field of communication. Crowdfunding is now very common. In the past we are B2C, C2C, crowdfunding is the typical C2B way, it starts from the consumer’s needs, from production to purchase to spread with a sustained sound and exposure to promote this matter. Now the hottest crowdfunding in China is still centered on the fact-based product of traditional Chinese intelligent hardware. However, with the development of the cultural industry, the virtuality