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随着全球经济一体化所带来的日益激烈的竞争,迫使各国的标志设计进行变革和创新,以适应在日益激烈的国际市场竞争中,既能使企业立于不败之地,又能在众多的企业中独树一帜。同时由于信息工业的高速发展,国际间的 交往更加频繁,这无疑又使标志设计在交流之中得以相互影响、促进和提高。这使得今日的标志设计具有了以下几个方面的突出特征。 一、高度的国际化。交通工具的发达与互联网的迅猛发展和普及,加之英语逐渐成为国际化语言等因素,使世界经济一体化变为现实。由此导致设计的国际化,这种国际化在标志设计中的反映主要体现在以下两个方面:
With the increasingly fierce competition brought about by the global economic integration, the symbolic designs of all countries are forced to make changes and innovations in order to adapt themselves to the increasingly fierce competition in the international market, Many companies unique. At the same time, due to the rapid development of the information industry, more and more exchanges between countries have undoubtedly caused the logo design to be influenced, promoted and enhanced in the exchange. This makes today’s logo design has the following salient features. First, a high degree of internationalization. The development of transport and the rapid development and popularization of the Internet, coupled with the fact that English has gradually become an internationalized language and other factors, has made the world’s economic integration a reality. As a result, the internationalization of design leads to the following two aspects of the internationalization reflected in the logo design: