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历时8个月覆盖近20个行业90余个问题的详尽答复158位供应商营销高层的切身体会中国本土第一次全面、系统、正规、深入的渠道冲突调研 20世纪90年代后半期以来,在外资零售商大举进入中国市场的强力推动下,中国市场上以大卖场、超市、便利店等业态为主的现代零售商蓬勃发展。与现代零售商的成长相伴,零售市场的竞争也日益激烈,开展促销活动、超低价竞争成为市场常态。因此,在没有找到其他有效的营销手段以前,现代零售商开始挤压上游供应商,通过收取渠道费用、
A detailed reply covering more than 90 questions in nearly 20 industries covering 8 months 158 First-hand Experiences of Top-level Vendors in Marketing The First Comprehensive, Systematic, Regular and In-depth Channel Conflict Investigation in Mainland China Since the second half of the 1990s, Under the impetus of foreign retailers to enter the Chinese market, the modern retailers in the Chinese market, mainly supermarkets, supermarkets and convenience stores, are thriving. Accompanied by the growth of modern retailers, the retail market is also becoming more competitive. Promoting activities and ultra-low-cost competition have become commonplace in the market. As a result, before any other effective marketing tool was found, modern retailers began to squeeze upstream suppliers by charging channel fees,