《旅游法》的实施对我国混乱的旅游市场进行了整肃,为我国旅游业的健康可持续发展营造了良好的法律环境,促进了中国旅游行业转型升级和增长方式的转变,这对中小旅行社来说是挑战也是机遇。中小旅行社要适应经营环境的变化,着力打造自己的核心竞争力,必须有自己的发展策略。 The implementation of the Law on Tourism has purged the chaotic tourism market in our country and created a good legal environment for the healthy and sustainable development of tourism in our country. This has promoted the transformation and upgrading of China’s tourism industry and the change in the pattern of growth. That is a challenge and an opportunity. Small and medium sized travel agencies to adapt to changes in the business environment, and strive to create their own core competitiveness, we must have our own development strategy.