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在线精准广告投放作为一种新媒体广告形式,能够根据网络使用痕迹区分消费者兴趣爱好、实际需求、态度倾向等,其传播效果显而易见。伴随云概念与技术的成熟,在线精准广告投放有了更为全面、准确的数据分析基础。本文从公共领域构建的视角分析了个人隐私的保护问题,从文化研究视角分析了消费主义的利弊问题,从传播政治经济学角度分析了良性社会政治经济文化体系的构建问题,以期实现商业逻辑与文化逻辑的平衡。
As a new form of media advertising, online accurate advertising can differentiate consumers’ interests and interests, actual needs and attitudes based on the traces of Internet usage. The dissemination effect is obvious. Accompanied by the maturity of cloud concepts and technologies, online accurate advertising has a more comprehensive and accurate basis for data analysis. This paper analyzes the protection of personal privacy from the perspective of public domain construction, analyzes the pros and cons of consumerism from the perspective of cultural studies, analyzes the construction of a benign social political, economic and cultural system from the point of view of communication politics economics, in order to realize the relationship between business logic and Cultural logic balance.