销售是企业生存与发展的源头,企业要想在市场竞争当中获取优势,必须要提升自身的市场应变能力,优化销售体系与结构。煤炭企业销售体系结构的优化,是实现煤炭企业精细化管理与集约化经营的关键,更是确保企业可持续发展的重要手段,如今我国煤炭企业的销售体系存在着销售理念落后、销售渠道管理混乱等问题,如何优化煤炭企业的销售体系结构,应当具体从转变营销观念,准确定位产品结构、加强销售渠道管理等几个方面入手。 Sales is the source of the survival and development of enterprises. If enterprises want to gain the advantage in the market competition, they must improve their own market resilience and optimize the sales system and structure. The optimization of the sales structure of coal enterprises is the key to realizing meticulous management and intensive management of coal enterprises. It is also an important means to ensure the sustainable development of enterprises. Nowadays, the marketing system of coal enterprises in China lags behind the sales philosophy and the management of sales channels And other issues, how to optimize the sales structure of coal enterprises, should be specific from the change of marketing concepts, accurate positioning of product mix and strengthen sales channel management several aspects.