生产婴儿用的尿布,实在是“小儿科”。然而,风靡国际市场的尼西奇尿布,竟与丰田汽车、东芝电器一样有名。“尼西奇”原是日本一家生产雨衣的小企业。老板多博川从人口报告中得悉,日本每年大约有250万婴儿出生。他突发奇想:如果每个婴儿买2条尿布,一年就稳销500万条。发现这一巨大潜在市场后,该公司毅然转产这种小儿科产品。尿布一面世,就备受年轻 Diapers used to produce babies, it is “pediatric ”. However, the popular Niches diapers in the international market are as famous as Toyota Motor and Toshiba Electronics. “Nicich ” was originally a small Japanese production raincoat business. According to the demographic report, owner Dobo Chuan learns that about 2.5 million babies are born in Japan each year. His sudden whim: If every baby buys 2 diapers, it stabilizes 5 million a year. The discovery of this huge potential market, the company resolutely converted this pediatric products. A diaper, very young