一个完整的产品概念设计和市场评估大体包括市场需求特征界定、产品概念设计、产品概念市场调查实验、市场可行性评估、规模化生产可行性评估、经济可行性评估等过程。本文将通过一个我们为企业曾经进行的“168控制器”概念产品市场实验咨询服务的实际案例来简要阐述有关概念产品及其市场实验和风险评估的过程和方法。168控制器产品概念产生背景 A complete product conceptual design and market assessment generally include the definition of market demand characteristics, product concept design, product concept market research, market feasibility assessment, feasibility assessment of large-scale production, economic feasibility assessment process. This article will outline a process and methodology for conceptualizing products and their market experimentation and risk assessment through a practical case study that we conducted for the “168 Controller” concept product market pilot. 168 controller product concept generate background