看过美国大片《盗梦空间》的企业们难免会有这样一种想法:进入消费者的梦境,在他们的潜意识里植入自己品牌的信息。于是,消费者购买这种品牌的产品变成了一件再自然不过的习惯。残酷的是,现实激烈的市场竞争中没有“盗梦”一说,但是却有最合适的整合营销手段帮助企业和产品直抵消费 Have seen the United States blockbuster “Pirates of Dream Space” companies will inevitably have such an idea: to enter the consumer’s dream, in their subconscious to implant their own brand of information. As a result, consumers buying this brand of product became a natural habit. Cruel is that there is no “spirit of dream” in the fierce market competition, but there are the most appropriate integrated marketing tools to help businesses and products reach consumption.