充分发挥政府公共服务职能,引导、调动市场和社会力量,对品牌传播载体、工具、时间、空间等进行整合,树立“中国外包”整体形象。制定我国服务外包品牌发展战略,要立足于服务外包产业发展基础,并考虑我国作为全球经济贸易大国的基础支撑。基于此,“中国外包”应采取自主发展战略。顺应服务外包产业化趋势,就要充分发挥大国综合优势,积极构建“中国外包”品牌,避免陷入“比较利益陷阱”。发挥大国的规模与分工优势、差异性与互 Give full play to the government’s public service functions, guide and mobilize the market and social forces, integrate brand communication carriers, tools, time and space, and establish an overall image of “China Outsourcing.” The development of China’s service outsourcing brand development strategy, we must base ourselves on the development of service outsourcing industry, and consider our country as a global economic and trade power base for support. Based on this, “China Outsourcing ” should adopt an independent development strategy. Conform to the trend of industrialization of service outsourcing, it is necessary to give full play to the comprehensive superiority of major powers and actively construct the brand of “China Outsourcing” to avoid falling into the trap of comparative benefits. Give full play to the advantages of large countries in terms of scale and division of labor, differences and mutual benefits