随着数字媒体时代的到来,我国的动画产业发展十分迅速,各地高校纷纷设立动画及其相关专业。然而,动画创意人才的欠缺却成为一个无法回避的问题。同时,由于国产动画产业缺乏市场竞争能力,难以盈利,也导致动画创意专业人才成为失业量非常大的一个“危险”专业,因此,高等院校应当切实加强对动画创意人才的培养,建立起符合数字媒体时代要 With the advent of the digital media era, the animation industry in our country has developed rapidly. Universities and colleges all over the world have set up animation and related majors. However, the lack of animated creative talent has become an unavoidable problem. At the same time, due to the lack of market competitiveness of domestic animation industry, it is difficult to make a profit, and it also causes the animation creative professionals to become a “dangerous” professional with a large amount of unemployment. Therefore, institutions of higher learning should earnestly strengthen the training and establishment of animation creative talents In line with the digital media era