花两亿美元,宣传一项产品,无疑是天方夜谭。然而,美国西雅图的比尔·基斯却让这个神话变为现实。这个全球最大的软件商为宣传他的新软件——Windows95,用去了整整两亿美元。 比尔向世界各地大洒金钱,在西雅图“微软”的总部,举行了一个为期三天的发布会,世界各地25O0名记者和嘉宾云集,往返机票、宾馆食宿和参观活动的费用自然是全包了。这个空前的发 Spending 200 million U.S. dollars to promote a product is undoubtedly a fantasy. However, Bill Keith of Seattle made this myth reality. The world’s largest software company used Windows 95 to advertise his new software, which cost a full 200 million U.S. dollars. Bill spilled money all over the world and held a three-day press conference at the headquarters of “Microsoft” in Seattle. A total of 25,000 journalists and guests gathered around the world, and the cost of round-trip ticket, hotel accommodation, and visits to the event was all-inclusive. Now. This unprecedented hair