电脑图像处理技术及色彩传达是传媒业运用最广泛的技术之一。视觉认知分析为报纸认知提供了可借鉴的理论指向与现实可能。对于报纸设计转型的理解,既不能简单地从艺术角度出发,也不能单纯地停留在视觉层面,而要揭示历史转变过程的内在逻辑,进而为图像处理提供现实路径。全媒体时代,纸媒迎接“读图时代”挑战、应对电脑科技影响的讨论甚嚣尘上。报纸在迎合并满足读者读图喜好的同时,也为主客体交流创造了平台。如何理解读者与报纸之间存在的认知变化,以及背后所彰 Computer image processing technology and color communication is one of the most widely used technologies in the media industry. Visual cognition analysis provides theoretical guidance and realistic possibility for newspaper cognition. The understanding of the transformation of newspaper design can not simply proceed from an artistic perspective, nor can it simply stay at the visual level, but reveal the inherent logic of the process of historical transformation and provide a realistic path for image processing. In the all-media era, the paper media welcomed the challenge of “reading the era of pictures” and discussions on the impact of computer science and technology were rampant. While meeting and meeting the reader’s preferences, newspapers also create a platform for the exchange of the subject and the object. How to understand the cognitive changes that exist between the reader and the newspaper, and what is behind them