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进入21世纪,随着社会经济的高速发展,人们的工作压力不断增长,生活压力也是持续增强,休闲已经成为人们减压的一部分,休闲旅游正被越来越多的人们所接受,而休闲旅游是休闲与旅游的有机结合,休闲旅游业的发展将在促进国民经济增长中起到举足轻重的作用,有助于推动产业结构的提升,加速国民经济的迅速发展。滁州市拥有丰富的旅游资源,地处南京与合肥都市圈,发展旅游业的区位及市场优势显著想实现滁州市旅游产业的快速发展,合理开发休闲旅游产品,发展休闲旅游业是实现滁州旅游快速发展的战略选择。本研究从休闲旅游产品开发研究的必要性分析入手,在环城市游憩带,旅游产品谱系等旅游开发的理论基础上,重点调查研究滁州市的休闲旅游资源和市场需求特征,以滁州市丰富的休闲旅游资源为依托,对滁州市休闲旅游产品进行系统分析和研究,结合滁州市休闲旅游资源的实际情况以及游客的偏好,以充分满足休闲旅游者的需要为中心的休闲旅游产品的开发思路,设计滁州市休闲旅游产品谱系,一方面为丰富滁州旅游产品体系提供调查研究的支持,另一方面也为滁州市的休闲旅游产品的整合开发与营销实务提供理论指导。
In the 21st century, with the rapid social and economic development, people’s working pressure continues to grow, the pressure of life also continues to increase, leisure has become part of people’s decompression, leisure travel is being accepted by more and more people, and leisure travel Is the organic combination of leisure and tourism. The development of leisure tourism will play an important role in promoting the growth of the national economy, contribute to promoting the industrial structure and speeding up the rapid development of the national economy. Chuzhou City has rich tourism resources, is located in Nanjing and Hefei metropolitan area, the development of tourism in the position and market advantages significantly want to achieve the rapid development of Chuzhou tourism industry, the rational development of leisure tourism products, the development of leisure tourism is to achieve Chuzhou tourism fast Strategic choice of development. This research starts from the necessity of the research on leisure tourism product development. Based on the theory of tourism development such as the recreation zone and tourist product pedigree around the city, the research focuses on the leisure tourism resources and market demand characteristics of Chuzhou City, Leisure tourism resources as the basis, we make a systematic analysis and research on leisure tourism products in Chuzhou. Combining with the actual conditions of leisure and tourism resources in Chuzhou and the preferences of tourists, we can fully meet the needs of leisure travelers as the center of leisure tourism product development ideas, Design Chuzhou leisure tourism pedigree, on the one hand to enrich Chuzhou tourism product system to provide investigation and research support, on the other hand Chuzhou leisure tourism products for the integrated development and marketing practice to provide theoretical guidance.