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本文旨在把设计程序研究作为品牌价值提升语境下的研究对象,来应对杭州女装品牌在设计程序方面面临的难题,试图创建适合杭州女装品牌价值提升的设计策略的设计程序体系,为杭州女装品牌发展提供路径和参考。
This paper aims to study the design process as a research object in the context of brand value to meet the challenges faced by Hangzhou women’s brand in the design process, trying to create a design procedure system suitable for the design strategy of Hangzhou women’s brand value, Brand development provides a path and reference.