目前以互联网、手机为代表的新媒体迅速的发展和普及,新媒体时代的到来标志着信息的传播更为便利和迅捷。在方便了国企思想政治文化工作的同时,也带来了相应的挑战。因此,如何将新媒体和国企思政文化工作有机结合,进而促进思政工作的进步有着重大的现实意义。 At present, the new media represented by the Internet and mobile phones are rapidly developing and popularized. The advent of the new media era marks the more convenient and quick dissemination of information. While facilitating the ideological, political and cultural work of State-owned enterprises, it also brought corresponding challenges. Therefore, it is of great practical significance to combine the new media with the ideological and cultural work of state-owned enterprises and further promote the progress of the ideological and political work.