张掖国家地质公园,是丝绸之路上的一颗明珠,是中国西北干旱地区丹霞和彩色地貌比较典型的地区。为了加强张掖国家地质公园建设,发掘张掖地质遗迹的科学价值、人文价值和旅游价值,吸引广大旅游爱好者——“公园的客户”纷至踏来,本文提出:积极引进并做好“客户关系管理”(Customer Relationship Management,简称CRM)。本文深入研究:推行客户关系管理有四大好处和三个要点,并提出了四条建议:一是主管领导要带头引进,二是讲求四个落实,三是注重实际效果,四是保护地质遗迹。 Zhangye National Geological Park, a pearl on the Silk Road, is a typical area where Danxia and color landscapes are typical in arid areas of northwestern China. In order to strengthen the construction of Zhangye National Geological Park and explore the scientific value, humanistic value and tourism value of the geological relics in Zhangye, attracting the majority of traveling enthusiasts - customers in the park to come and go, the article proposes: Customer Relationship Management (CRM). This paper studies in depth: There are four major benefits and three points in the implementation of customer relationship management, and put forward four proposals: First, leaders should take the lead in introducing, the second is to emphasize the implementation of the four, the third is to pay attention to the actual results, the fourth is to protect the geological heritage.