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随着山西乡村旅游的快速发展,其服务质量问题日渐凸显。本文从服务剧场理论出发,分析了乡村旅游服务质量的影响因素,总结了山西乡村旅游服务中存在的问题,并在此基础上提出了其服务质量整体改善措施。在加快推进资源型经济型综合改革试验区建设的大背景下,山西省旅游业进入了转型升级、全面发展的新阶段,这也对山西乡村旅游提出了更高的要求。当前,改善服务质量是其面临
With the rapid development of rural tourism in Shanxi, the quality of service has become increasingly prominent. Based on the theory of serving theater, this paper analyzes the influencing factors of rural tourism service quality, summarizes the existing problems of rural tourism service in Shanxi, and puts forward the overall improvement measures of service quality on this basis. Under the background of accelerating the construction of a pilot zone for comprehensive reform of resource-based economy, the tourism industry in Shanxi Province has entered a new stage of transformation and upgrading and all-round development. This also places higher demands on rural tourism in Shanxi Province. At present, improving service quality is its face