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在高速快节奏的信息时代,电视以声像并茂的巨大力量给受众迅速和便捷的满足,这种框架构建下的现实图景,通过面对面的交流,情真意切的情感互动和不断重复的演示方式凸显出了电视巨大的教化功能。而另一方面,电视的负面影响比如电视暴力、色情等所具有的对青少年潜在行为的诱惑,使人们深感对电视功能的忧虑。与此同时,对于受众亲社会行为诸如同情、助人、合作等行为产生的研究却没有大的进展。尽管如此,电视所具有的激发力对受众的影响却是不争的事实。康斯托克等人曾就电视对受众行为影响提供了一个简捷和完整的模式,他们从经验主义,控制论和操作行为论的角度对电视功能做出了解析,这倒为我们研究如何使受众更好参与电视活动,提供了一个有趣和有效的理论参照。
In the fast-paced and fast-paced information age, the television gives the audience the prompt and convenient gratification with the enormous power of sound and image. The real picture under the framework of this kind of framework is realized through face-to-face communication, genuine emotional interaction and repetitive presentation Highlight the enormous educational function of television. On the other hand, the negative effects of television such as television violence, pornography and so on have the temptation to potential behavior of young people, people are deeply worried about the function of television. At the same time, there has been no big progress in the research on behaviors such as compassion, help and cooperation among the pro-social behaviors of the audience. In spite of this, it is an indisputable fact that the influence of television’s excitement on the audience. Constable et al. Provided a straightforward and complete model of the impact of television on audience behavior. They analyzed television functions from the perspectives of empiricism, cybernetics, and behavioral behavioral theory. This is how we study how The better participation of the audience in television activities provides an interesting and effective theoretical reference.