论文部分内容阅读
农资营销是个老生常谈的话题,农资营销各个环节及其技巧对大多数职业经理人来说已是如数家珍,但是如今农资产品的销售除去营销策略及市场因素外,越来越多地受到政策性因素的影响。种植集约化、统防统治进程加速,以及各项法规日趋严格势必要求农资营销作出相应的变化。因此,关注政策性因素、改变单一销售模式,向多元共生的畅销格局转变,是不少企业面临的紧迫任务。
Agricultural marketing is a commonplace topic, all aspects of agricultural marketing and its skills for most professional managers is already a hometown, but nowadays the sale of agricultural products in addition to marketing strategies and market factors, more and more by the policy The impact of sexual factors. The intensification of planting, the acceleration of the system of prevention and control, and the increasingly stringent laws and regulations will inevitably require the marketing of agricultural materials to make the corresponding changes. Therefore, it is an urgent task for many enterprises to focus on the policy factors, change the single sales model, and change the best-selling pattern with multiple symbioses.