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目前,绝大多数文献认为航空业大众化趋势是市场运力供给过大、竞争激烈导致的结果。它们主要从供给方的角度进行分析,如飞机运营数量、低成本航空公司进入及高铁替代性竞争等要素。然而,这些文献都忽略了这一基本事实:行业环境的变化绝非是若干要素的变异,它一定是行业生态系统的整体呈现。既然如此,不能仅分析供给方,还需分析购买方。20年前,航空旅行是让人艳羡的经历。如今,航空业更
At present, the vast majority of literatures think that the popularization of the aviation industry is the result of over-supply of market capacity and fierce competition. They mainly analyze from the supply side, such as the number of aircraft operators, the entry of low-cost airlines and the alternative competition of high-speed rail. However, these documents ignore the basic fact that changes in the industrial environment are by no means a variation of several factors and must be the overall presentation of the industrial ecosystem. In this case, you can not only analyze the supplier, but also analyze the buyer. Twenty years ago, air travel was an enviable experience. Today, the aviation industry is even more