选择是否远程办公的表象后面,往往透射着公司关乎战略转向的本质缘由。今年早些时候,IBM公司首席营销官Michelle Peluso在一个企业内部视频中向整个营销事业群的同仁宣布:到现场办公,要么你选择走人(Move on site,or move out)。该公司的这项决定意味着营销部实施多年的远程办公模式被改变,全美2600多位市场部门人员需要驻扎到六个地点之一的办公地点进行“肩并肩”的工作方式(公司称其为Co- Choosing whether to be telecommuting or not is often behind the very nature of the company’s strategic shift. Earlier this year, Michelle Peluso, chief marketing officer at IBM, announced in an in-house video to colleagues throughout the marketing group: Going to the office or moving on the site, or moving out. The company’s decision means the telecommuting business model, which has been in place for many years in the marketing department, has been changed. More than 2,600 marketing staff across the country need to work “side by side” at their office locations in one of six locations It is Co-