铁路保价运输是运输售后服务的重要内容,对保障货主权益、展示铁路形象具有重要意义。介绍铁路保价运输的重要作用,分析了上海铁路局保价运输在营销理念、营销手段、人员素质和激励政策等方面面临的形势,提出了拓展保价运输市场、改善保价理赔、强化激励机制等促进保价可持续发展的对策。 Railway insured shipment is an important part of transportation service, which is of great significance to protect the interests of shippers and display the railway image. This paper introduces the important role of railway insured transport, analyzes the situation of insured transport in Shanghai Railway Bureau in aspects of marketing concept, marketing methods, personnel quality and incentive policies. It proposes to expand insured transport market, improve insured claims and strengthen incentive mechanism to promote insured Countermeasures for sustainable development.